Celebrate Literally Everything

"Celebrate Literally Everything" was a campaign I worked on at Swish Beverage Co. to introduce Pink Party, their new sparkling bottled rosé. Famous for their canned wine, Babe Rosé, we wanted to differentiate this product as something worthy of celebration, be they life milestones or the little things. The concept involves three different reasons to celebrate, and the items associated with them bursting from a bottle of Pink Party. The details make this campaign, many of the items being a tongue in cheek nod to the silliness of life.