Gazelle Logo Sweatshirt

This logo was designed for the brand Gazelle for use on sweatshirts and other apparel as part of their Spring/Summer 2020 collection.

I designed this logo for the brand Gazelle, a clothing line with a lower price point under the Beautiful Creature NYC brand umbrella. This design was inspired by 70’s rainbow psychedelia, which was the driving visual touchstone of Gazelle’s SS20 collection. Unfortunately, production of this collection was preempted by the COVID-19 pandemic. A mockup and a tech pack for a sweatshirt with this design are included below.