House of Love All Stars 9 Bingo

I worked with House of Love Cocktails and Mocktails to create a bar bingo board to accompany season 9 of RuPaul’s Drag Race All Stars. House of Love was created by RuPaul, and was often featured on the show as a product tie-in. The bingo boards were aimed to further promote this collaboration, featuring the company’s branding and available to play at bars that stocked the product during weekly viewings of the show. I worked with the marketing team to ideate a list of various phrases and “drag-race-isms” that would likely appear during the show each week. Using a random number generator, I then created 25 distinct versions of the playing board to be printed and shipped around the country.