Rachel Comey Branding Options

I created a possible new logo for the brand, along with mockups for branding integrated across all products and platforms.

Left: New logo design. This design was inspired by art nouveau curves and the relationship between the letters, taking the current logo and updating it to feel more sleek and modern.

Right: A number of logo options I created, running a wide range of typographic and artistic styles.

Using my new logo, along with some other options I thought were successful, I created this monogram pattern, inspired by the classic Louis Vuitton Monogram Canvas.

Above: Mockups of the new logo on bags, buttons, shoe soles, and waistbands.

Below: Trims and tags featuring the new logo.